As simple as he is, Vasan Bala is one of the most eccentric directors to have graced Indian advertising. His ability to capture nuances of human behaviour is a trait that cannot be ignored. A keen observer of people, Vasan brings out the beauty in them with utmost elegance. And being a writer adds a whole new dimension to the way he views his characters and films. His films capture the deepest recesses of the soul, a fact proven by redefining advertisements such as the Surf Excel Ramzan film, the Shan Masala commercial or the JSW film to name a few. 

For someone who possesses a strong cross-domain knowledge, Vasan constantly pushes his boundaries to come up with genre-bending ideas. The widely lauded and award winning commercial of Havell’s is just a glimpse into Vasan’s quirky mind – full of untapped possibilities. Then there is his brilliant taste in music – a factor that is pivotal to his style of filmmaking. Depth in story & characters and a strong narrative are his assets. There are people who can talk films and there are people who can make them; and then there is Vasan, who can do both. With exquisiteness. Having written and directed Peddlers and co-written films like The LunchboxDev-D and Raman Raghav 2.0, Vasan is as passionate about his craft as an artist can be.  He is currently invested in his next feature venture – an experimental martial arts film that he has penned. 

His highly cinematic visual language is explanatory of the person he is – warm and affectionate. There is something about the way he greets people. And that something derives the best out of them.

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